Writing Essays To Help You Succeed In College

Writing Essays To Help You Succeed In CollegeStudents who want to write an argumentative essay in college should make sure that the topics they have been written in a style and manner that will be very helpful in developing their writing skills. The college writing staff will appreciate this type of attention, because this type of essay will be useful to them in creating quality instruction and teaching material.It is not difficult to write an argumentative essay, but it does take a lot of practice to get good at the style and method of writing. It is a good idea to take advantage of the instructional material that is available. There are some examples of argumentative essays and they can help you with the style and method of writing that is required to have a successful argumentative essay.Students should try to find an interesting essay topic and one that interest them. They should know the topic well enough to be able to describe it to the reader. In the first paragraph, they shou ld be prepared to answer the question, 'What is the topic?' In the second paragraph, they should answer the question, 'What makes the topic interesting?'Students should take the time to organize the essay by category. If they can, they should give it a clear head on its goals. In the first paragraph, they should begin by describing the goal of the argumentative essay. They should then identify the topic.Students should create an outline for their argumentative essay. They should write it using a narrative format, starting from the beginning to the end. When they are writing the final draft, they should be able to incorporate the entire outline in the essay.Students should ask themselves what they will be covering in the essay. The argumentative essay is a powerful persuasive essay that should be clear about what it is trying to accomplish. It should show the reader how they can benefit from the information that they are being given. Students should make sure that the essay is thorou gh and organized.Students should use the major points of the essay to create an outline for the rest of the arguments. The key is to lay out each argument so that the entire argument can be answered in the conclusion of the essay. The introduction should be used to tell the story and to explain what the readers should expect from the essay.The writing staff will appreciate the work that is being done in the introduction. This is the part of the essay that will tell the readers why they should take the time to read the rest of the essay. Most importantly, the introductory paragraph is the first part of the essay that will create a strong start for the rest of the essay.

A Study of Keynesian Economics - 1073 Words

Which fiscal policies might activist Keynesian economists recommend to help a depressed economy regain full employment? Explain how they work. Keynes and Keynesian economists propose two large categories of measures to help a depressed economy regain full employment. These are either monetary measures or fiscal measures. Monetary measures rely on the decrease of interest rates and the reasoning behind this approach is as follows. The individual in an economy has two basic option of utilizing his cash: save or consume/invest. If the interest rates are higher, then the individual is more like to save than invest, because his return on investment (namely, on his savings) is bigger than if the interest rates are lower. With this in mind, the individual will spend more, purchase more products and services, invest perhaps in businesses etc. All these actions will induce the economic actors to match the increasing aggregate demand on the market with a higher aggregate supply. Companies and production outlets will have an additional incentive to produce and sell more on the market, since the market is more active in purchasing the products and services that they sell. In turn, in order to reach higher levels of production, the companies and firms need to hire more employees. The unemployment levels will decrease overall in the economy, since this is an aggregate phenomenon. The eventual theoretical conclusion should be that the economy will aim towards full employment, underShow MoreRelatedClassical Economics And Keynesian Economics1124 Words   |  5 PagesClassical Economics and Keynesian Economics has given me the opportunity to form an opinion on this greatly debated topic in economics. After researching this topic in great lengths, I have determined the Keynesian Economics far exceeds greatness for America compared to that of Classical Economics. I will begin my paper by first addressing my understanding of both economic theories, I will then compare and contrast both theories, and end my paper with my opinions on why I believe Keynesian Economics isRead MoreMacroeconomic Theories Of Macroeconomics And Classical Economics999 Words   |  4 Pagesis a branch of economics dealing with the performance, structure, behavior, and decision-making of an economy as a whole, rather than individual markets. This includes national, regional, and global economies. With microeconomics, macroeconomics is one of the two most general fields in economics. There are two major macroeconomic theories that economists use to describe the economy. Those theories are Keynesian and Classical. Each theory has a different approach to the economic study of monetary policiesRead MorePost-Keynesian Economic Essay1317 Words   |  6 Pages Post-Keynesian economic was formed and developed by economists such as Joan Robinson and Nicholas Kaldor who believed Keynesian economics was based on disequilibrium and uncertainty, and that challenges the general equilibrium assumptions of neo-classical theory. The main aim of post-Keynesian economics is to complete the unfinished Keynesian revolution. Post-Keynesian economists fundamentally used ideas from Keynes and his concept of effective demand, Marxist economist Michael Kalecki to provideRead MoreEconomic Studies: Quantitative and Qualitative Analysis793 Words   |  3 PagesEconomics studies many different things such as how governments, firms, individuals, and nations make decisions on distributing limited assets to fulfill their unlimited wants. It is broken down into two categories, macroeconomics, and microeconomics. Macroeconomics focuses on the behavior of the economy while microeconomics focuses on and individual as a consumer. Economics also focuses on two different studies known as quantitative and qualitative analysis in which they focus on the distributionRead MoreKayne vs Hayek1370 Words   |  6 Pagesbranch of economics dealing with the performance, structure, behavior, and decision-making of the whole economy. Macroeconomists study aggregated indicators such as GDP, unemployment rates, and price indices to understand how the whole economy functions. They develop models that explain the relationship between such factors as national income, output, consumption, unemployment, inflation, savings, investment, international trade and international finance. The two major theories of economics are ClassicalRead MoreNew Classical Macroeconomics Arose From The Monetarism And Rational Expectation School Essay922 Words   |  4 Pagesand follows the tradition of classical economics. 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He was a B ritish economist who revolutionized economic thinking and to this day his work continues to be appreciated and utilized by many into what is known as â€Å"Keynesian Economics.† John Maynard Keynes was an Englishman born in 1883, who went on to become one of theRead MoreIntroduction. The Rising Unemployment Has Generated Challenges1381 Words   |  6 Pagesimpacts on the communities and economic growth of the country. The prevalence of high unemployment rates in low income communities in the U.S contributes to increased poverty rates, leads to development of social unrest and conflicts, and hinders effective flow of liquidity thus limiting labor mobility (Phelps Zoega, 2002). This paper seeks to study on the effects of the rising unemployment in low income communities using the theories of economics. 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For example, sometimes the government borrow money from the central bank to expand financial investment and take measures to ensure that the private sector investment is not reduced, which promote economic growth as a result of the

Critical Pedagogy And How It Benefit The Educational System

Critical Pedagogy Primer by Joe Kincheloe presents interesting insight on critical pedagogy as he explained how this is relevant within our educational system. Reading this article helped me gain more of an understanding of critical pedagogy and how it benefits the educational system. Kincheloe (2004) said, â€Å"proponents of critical pedagogy understand that every dimension of schooling and every form of educational practice is a politically contested space. Shaped by history and challenged by a wide range of interest groups, educational practice is a fuzzy concept as it takes place in numerous settings, is shaped by a plethora of often-invisible forces, and can operate even in the name of democracy and justice to be totalitarian and oppressive.† Historically, the process of education has been a part of the political sphere for better or for worse as our educational system is a reflection of our society’s current political state. Ideally, when education professionals are acting within their purposeful agency, the traditional ideolgies and political slants are threatened. An example of when educational professionals are acting within their purposeful agency is when I was an In-School Dentention Teacher (ISD) at a particular school in Toledo Public Schools (TPS). During my time of being an ISD Teacher I was an independent contractor through JLJ Vision Outreach. When we negotiated any contracted services, we colaborated with administrators in the creation of the programShow MoreRelatedThe New Learner : The Implication For Teaching And Learning Essay1526 Words   |  7 Pagesforever changing and it has come to affect how we teach and learn as a society. More so that learning has moved beyond the normal classroom frame and into everyday learning. Things such as lifestyle, technology and Pedagogy have impacted the approach to teaching and learning. 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In this sense, the purpose of secondary or high schools transcends preparation for university and ought to project goals pertaining to continuousRead MoreWhy I Would Become A Teacher1497 Words   |  6 Pagesbrighten someone’s day, and an opportunity to listen to what our youth is telling us when no seems to care or to listen to them. I define strong democracy exactly as Benjamin Barber (1989) does where it is not simply a system whereby people elect those who govern them, but a system in which every member of the community participates in self-governance. Democratic education also brings democratic values to education, such as equality, justice, respect, trust and encourages individuality. Each personRead MoreHow Critical And Creative Thinking2197 Words   |  9 PagesThe education system in Australia has been undergoing intense changes with the introduction of the new Australian National Curriculum, which reflects the earlier policy outlined in the Melbourne Declaration (MCEETYA, 2008). 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In fact, Ladson-Billings states in an educational article that â€Å"it has become commonplace to point out that while the US teaching force is increasingly white, middle-class, and female, the nation’s PK-12 student population is growing significantly more diverse† (Ladson-Billings). So the question remains: How are teachers, administrators, and educators preparing for this change? After all, education is not only a process thatRead MoreThe Impact Of Social Construction On Society Curriculum3224 Words   |  13 Pagesthat you have a better understanding of where you are now, so that the steps you take are always in the right direction.† (Covey, 1989, p.98) While embarking upon completion of a unit or creating a curriculum having a beginning and end, an d knowing how to get there is so important. 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As time has passed; the education system has become increasingly complex with the integration of learning theories, pedagogies, transformative learning spaces, behavioural management and most importantly; the evolution and role of technology. Learners within the 21st Century are experiencing an education where they are taught to collaboratively communicate and construct new understandings, while acquiring higher

Religion Shaping America Essay - 895 Words

The functionality of America would not be as novel or ingenious without religion, a monumental influence in the building of the United States. If we trace back hundreds of years to colonial times, religion acted as the absolute driving force that convinced colonists that America was the new haven they had been looking for. It also contributed long lasting moral, social, and political impacts seen in countless movements reflecting the christian ideals of truth, life without sin, and altruism, or good works. Lastly, religious liberty is a major campaign so trite that one will find religious tolerance laws in every state as well as various religious tolerance groups with ease. Patently, the rudiments of religion are responsible for shaping†¦show more content†¦The Puritans were a group of congregationalists that didnt support the Anglican church because the church was too catholic.They also believed reformation was needed and an egalitarian environment was necessary. 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Research Undertaken On Kellogg Company- Click for free Solution

Question: Describe about A research is undertaken on Kellogg Company ? Answer: Introduction A research is undertaken on Kellogg Company and the current and future potential of the strategies being pursued by it is studied. The methodology in the research analysis involves five main approaches (Kuada). First, a financial analysis is made on the financial reports of the firm. This analysis is made by comparing it with the performance of the previous year as well as through comparison with its immediate competitor- General Mills Inc.(Kieso, Weygandt and Warfield). Second, an external analysis is made on the firm using the PESTLE analysis and Porters five forces model(Weil and Francis). Third, the internal analysis of the firm is made through a value-chain analysis, resource-based analysis and SWOT analysis. Fourth, the strategies unique to Kellogg company are analyzed and recommendations given regarding future strategies that the management should take (Jiambalvo). Finally, the research is concluded with alternatives of specific strategic actions from the study undertaken History Kelloggs was started by the Kellogg brothers in 1906. It became the worlds leading manufacturer in cereal breakfast. It has manufacturing plants in Asia, UK, Australia, Canada and Latin America. Their wide cereal ranges of products include Kelloggs Corn Flakes, Special K, Rice Krispies, Fruit nFibre and Nutri-Grain cereal bars. Financial Analysis to assess a companys health Financial ratios show comparisons between specific information from the income statement and balance sheet of the company. Comparing the financial performance of Kellogg to the previous year helps to identify problems in the firm which helps management to take strategic decisions. The percentage change is calculated by finding the difference between the current year and the previous year and dividing it by the previous year (Tracy). Financial Analysis Over Time Table 1 Financial Analysis over Time Kellogg Co Current Year 2015 (In $) Prior Year 2014 (In $) % Change Income Statement Sales 13.53B 14.58B -7.23 Gross Profit 4.68B 5.06B -7.5 Selling, General and Admin Expense 3.09B 1.02B 202.9 Net Income 614M 632M -2.8 Balance Sheet Cash 251M 443M -43.3 Inventory 1.25B 1.28B -2.43 Other Current Assets 391M 342M 14.38 Total Assets 15.27B 15.15B 0.79 Current Liabilities 5.74B 4.36B 31.65 Long-term Debt 5.29B 5.94B -10.9 Total Liabilities 13.13B 12.3B 6.75 Retained Earnings 6.6B 6.69B -1.35 Shareholders Equity 2.14B 2.85B -24.9 Liquidity Ratios Current Ratio 0.56 0.77 Quick Ratio 0.35 0.47 Cash Ratio 4% 10% Profitability Ratios Gross Margin 0.35 0.35 Operating Margin 0.08 0.07 Net Profit Margin 0.06 0.06 ROE% 24.97 19.96 ROA% 4.04 4.13 EPS 1.74 1.76 Dividend per share 1.98 1.90 Source: Amigobulls(Amigiobulls) From Table 1, we analyze the financial performance of Kellogg by comparing the present year with its previous year performance In the income statement, the sales have decreased by 7.23% as competitors are capturing consumers of Kellogg. The selling, general and administrative expenses have doubled due to higher salary and high advertising expenses. Kellogg has to improve its sales and decrease costs, though the net income shows only a marginal decrease of 2.8% (Ireland, Hoskisson and Hitt). In the balance sheet, cash at hand has decreased significantly by 43.3% while inventory change is mild. However the total assets have not changed much. The current liabilities have also increased significantly while shareholders' equity has declined. The total liability has increased slightly while retaiing earnings have declined marginally(Gibson). This shows that liabilities are increasing and assets are decreasing when compared to the previous year in Kellogg The quick ratio and the current ratio below 1 shows that the ability of the firm to meet its short term obligations is decreasing, which does not speak well of the profitability of the business(Vandyck). The gross profit margin and the net profit margin are the same which show that there is no growth in the company and management inefficiency. The ROE has increased over time showing that the market value of the equity share has improved showing good performance of equity capital (Beccalli and Poli) Return on assets which show the efficiency and profitability of the business has marginally decreased. This tells that the assets available for generating income have come down to show the efficiency of management has also come down marginally(Palmer). The Earnings per share (EPS) which helps to assess the profits available per share is also marginally down and dividend per share is also down(Murthy and Gurusamy). Financial Health in comparison with competitor Table 2 Financial health of Kellogg in comparison with its closest competitor- General Mills Inc. (GIS) 2015 Case Firm Kellogg (in $) % Closest Competitor(s) GIS (in $) % Income Statement Sales 13.53B 100% 17.63B 100% Gross Profit 4.68B 34.58 5.95B 33.74 Selling, General and Administrative Expenses 3.59B 26.53 3.87B 21.95 Net Income 614M 4.53 1.53B 8.67 Balance Sheet Cash 251M 1.64 334.2M 1.52 Receivables 1.34B 8.77 1.39B 6.32 Inventory 1.25B 8.19 1.54B 7.01 Total Current Assets 3.24B 21.21 3.79B 17.25 Total Assets 15.27B 100 21.96B 100 Total Current Liabilities 5.74B 43.71 4.89B 29.52 Total Liabilities 13.13B 100 16.57B 100 Retained Earnings 6.6B 308 11.99B 222 Shareholders Equity 2.14B 100 5.39B 100 Source: Morning Star(MorningStar) The income statement compared to sales, shows that GIS has a bigger turnover in sales. The gross profits are almost the same, but the net income is double that of Kellogg as its expenses are less than that of Kellogg (Nasdaq). The Balance Sheet shows that GIS has a high asset figure, though its current assets and receivables are lower than Kellogg. The current liabilities of GIS are almost half of Kellogg. This shows that Kellogg is underperforming due to consumers switching brands and purchasing from its competitors. Table 3 Financial Ratios for Case firm and closest competitor for 2015 Ratio Case Firm Kellogg Co Closest Competitor(s) GIS Current Ratio 0.56 0.81 Quick Ratio 0.35 0.52 Debt-to-equity Ratio 6.17 1.44 Debt-to-total Assets Ratio 50.83 38.11 Inventory Turnover(TTM) 6.88 7.09 Total Asset Turnover 0.89 0.78 Gross Profit Margin 0.35 0.34 Net Profit Margin 0.45 0.50 Return on Assets 4.02 8.42 Return on Equity 28.85 34.88 Source: Market Watch (MarketWatch) On analysis of the ratios the profitability ratios (current and quick ratios) show better performance though both are below the required level of 1. Both firms are not able to meet financial obligations, though GIS shows better performance than Kellogg. The debt to equity is better in GIS, while debt to assets show poor performance as debts surpass assets in both firms. The gross profit and net profit margin are on the same footing while the return on equity is good in both firms. The return on assets is marginally better in GIS when compared to Kellogg. External Analysis of Kellogg The external analysis of Kellogg is studied through a general study of the environment through the PESTLE analysis and Porters Five Forces Strategies to look into the industry dynamics. General environment Kellogg Company sells its products in 180 countries. As a global food company, its main objective is to nourish families with breakfast foods, snacks and frozen meals through its array of taste preference and dietary needs(Kellogg). PESTLE Analysis The PESTEL analysis helps to identify macro-environmental forces that affect the business such as Political, Economic, Social, Technological, Legal and environmental factors to identify key factors (Baxter). Political: The U S have drawn new reforms for obese children with focus on cereal products intake(Helpisch). Economical The financial downturn has deteriorated the financial supply in the hands of the people thereby affecting the food market. The increasing unemployment rate, decreasing GDP, increasing inflation rate and low rate of the dollar has decreased sales while increasing competition. Social: With importance given to health and nutrition, intake of cereal foods is on the increase. The obesity factor -among children and adults has also improved, the demand for light food.. Technological: Increasing costs for RD as well as advertisement has decreased the profits made by firms. Recycled packaging are more in demand with environment-friendly consumers. Legal: The American Health Association has increased the number of health claims among the American citizens. Price war due to globalization (need for standardized food) and competition has its impact on the industry. Environmental: Recyclable packages and ecological packagings have increased costs. Demand has increased with demand for natural and fiber foods(Taylor)(Johnson) Porters Five Forces Michael E Porter developed a strategic approach to assess various competitive forces that affects a firm and provided a model to formulate strategies that can raise barrier forces and take advantage of these forces. He identifies these forces as (Michael): Competition: The industry has many large competitors such as General Mills Inc., Kraft. Price competition is high and intense with each firm trying to capture the market Substitution: The cereal industry has many substitutes due to private labels which are available at cheaper rates. Threat of Entry Barriers to entry is high as it involves high capital expenditure; access to distribution channels is tough and brand loyalty is high The bargaining power of buyers: The cereal industry has a low buying power and does not influence the buying market The bargaining power of suppliers: With private labels, products are available at cheaper rates from suppliers who are agricultural producers of cereals(Porter and Norton, Financial Accounting: The Impact on Decision Makers) . Internal Analysis of Kellogg1. The primary goal of managers is to identify the strength and weakness of the firm along with the external opportunities and threats. The internal analysis of Kelloggs is done by Value-chain analysis Resource-based view on the firm SWOT Analysis Fujii) Value Chain Analysis: This analysis helps to understand the cost position and identify multiple means to facilitate implementation of a chosen business-level strategy (Porter and Norton, Using Financial Accounting Information: The Alternative to Debits and Credits)(Tybout and Calder, Kellogg on Marketing). Two activities involved are: Primary Activities Inbound Logistics The quality of the product is maintained by having good suppliers who also deal with the manufacturing, packaging and transport of services. Operations As Kellogg has a global market, it has an office in each country in which it function which can transform its raw materials into finished products ready for sale Outbound Logistics The end product has to reach the consumer, and this is done through a multi-layer channel system. Marketing Sales Kellogg has achieved brand loyalty with consumers identifying its products Steps to increase brand awareness are also taken Service: Providing consumer service through good products according to customers taste and environment friendly packages are services done for the consumer Support Activities Firm Infrastructure: Kellogg has satisfied its customers by providing various services that suits it customers and the organization. Services offered are quality product that cater to taste and preference of consumers, quality control measures, good internal control, etc. Human Resource Management Performance measures are made to develop healthy competition and bring in better staff performance Merit rewards are awarded to motivate employees Kellogg Business Leaders Model has helped in the quality of staff performance and progress of the company Kelloggs recruits staff on an international basis giving preference to staff quality Training for individual career performance helps in better attitude of the staff Technology Development With consumers becoming more health conscious, RD expenditure on nutrition and health is high Special cereals for men is the new product developed Procurement As competition is high with price-wars, costs of raw-material purchase has to be economical Resource-based Analysis The resources of Kellogg Company are tangible, intangible and capabilities. Tangible resources are resources that are clearly visible. Kellogg has its outlets at strategic location and specifically trained employees as its strength, though workers are available at low salaries to competitors Intangible resources are resources that are not visible, but gained through its good reputation, high brand image, quality products and value of the company. It has built a sustainable competitive advantage which would be difficult to replicate. Capabilities such as innovative capabilities and marketing capabilities help to transform enterprises to achieve company performances. SWOT Analysis The SWOT Analysis is a simple planning tool. If used correctly, the managers can develop a smart marketing plan that serves as a catalyst for proper planning. However, it is criticized because it does not give serious consideration to the issues and is considered as a sterile academic exercise that classifies information and data(Ferrell and Hartline) . Strength It is a leading fiber brand in the market It follows a high corporate social responsibility and environment awareness It has computerized warehousing(Baran and Galka) Weakness Awareness about the brand is weakening Advertising investment is high as it has limited scale Inner health is the new concept that consumers prefer to fiber food Opportunities People are interested in healthy food There is a boom in the baby market as well as in consumers over the age of 55 Internet advertising Threats It faces competition from General Mills and Kraft Consumers prefer the taste with nutrition Private label growth(Dranove and Marciano) Strategies of Kellogg and strategies of competitors Competing Firms in the Food Processing Industry Some of the competitors of Kellogg are General Mills Inc. (GIS), Cascadian Farms, Kraft and store brand cereals. However, its biggest competitor is General Mills. Health consciousness, population growth rate, price of raw materials and grains, per capita disposable income Kellogg is a leading manufacturer of ready to eat cereal as well as convenience goods. It holds 34.2% market in cereal foods in the US. It has posted consistent net profit and sales revenue . Kraft Foods Inc. is a large beverage and food company in North America. It is also the second largest in the world. After acquiring Cadbury in 2010, Kraft has strong revenue and operating profit earnings in all snack segments. General Mills are global food manufacturers selling consumer foods through retail stores. They supply to baking industries and food services Kellogg: Firm under Study Strategic Intent The mission statement is to drive sustainable growth through the power of our people and brands by better serving the needs of our consumers, customers and communities. Its vision is to be the food company of choice. Kellogg Company is a long-time industry leader in marketing and innovation. The value statement is we build great brands and make the world a little happier by bringing our best to you It is the global leader in its production of cereals, crackers, cookies, toaster pastries, fruit-flavored snacks, veggie foods and frozen waffles. Its brand includes KelloggsKeebler, Eggo, Pop-Tarts, Mini-Wheats, Nutri-Grain, Rice Krispies, Famous Amos, Austin, Sandies, Murray, Bear, Gardenburger, Monringstar Farms and Stretch Island (Johnson). Strategic Organization The board of directors has assistance from three committees: the Audit Committee, Compensation Committee and the Nominating Committee. Kellogg has a multi-divisional organization structure. It gives autonomy to its local units to function within the overall values and goals of the headquarters (Gupta, Gollakota and Srinivasan). Corporate Strategies To have sustainable growth by introducing a nutritious product, improving brand name and packaging To grow its cereal market and expand in snacks To have realistic targets(Hitt, Ireland and Hoskisson). Marketing Strategies With breakfast cereal sales sliding in the US, cereal makers are using various strategies to reclaim their business. Kellogg, which is the worlds largest cereal producer is using new tactics on its old brand such as Disney Frozen-themed cereal and Special K Protein. New product lines are also introduced that includes granola and muesli cereals. General Mills, makers of iconic cereals like Lucky Charms, Wheaties and Cheerios is taking steps to eliminate artificial color and flavor from 90% of its cereals by 2016. Products like Reeses Puffs and Cocoa Puffs and Trix will be the first to be introduced with artificial ingredients by the end of this year- 2016. Kraft also excludes preservatives and synthetic color from its cheese and macaroni(DiPierro). Competitive Advantage No threat of new entrants: As a well-established brand with cereal as an established product, Kellogg does not face threat from new entrants Employees: Kellogg Company has its employees as its competitive advantage. Mr.Kellogg realized that employees were the key to his success and hence provided the right working environment for his employees. Success came with successful employees. Farm Power: The customers of Kelloggs are wholesalers as they decide if they are going to sell Kelloggs cereals in their stores. However, the power of Kelloggs is their contact with farmers directly which provides raw-materials from the farm to the firm (Johnson). Website: Kellogg Company manages its website well to keep a watch over the external environement. 6Specific Strategic Actions Kellogg owes its success to knowledge management, which involves identifying consumer preference and taste; translating these preferences into products; linking these products to its brand equity, reinvigorating its brand equity and maintains the interest of children. Dont Change Anything Foundational functional resources and capabilities: This is founded on its link to agricultural growers and mills. By maintaining this contact, it can get its raw material (cereals) at low rates that will bring down costs. Branded servicing and operations will help to keep its competitors away. The focus can also be given to acquire organic cereals to cater to health conscious consumers and to keep up with competitors(MccGuigan, Moyer and Harris). Creative marketing and innovative R D have helped Kellogg to keep up its standard of new products that customers taste and prefer. Kellogg can improve its advertising campaigns through quality benchmarks- to bring familiarity to its product to its customers. It can also rely on cartoon spokespersons in its advertising campaign to capture demand for its brand(Iacobucci) Strategies that should be improvise upon Human resources: Maintaining highly committed employees through training and development(Henry) Supply Chain: Acquiring diverse and the very best in the supplier base RD: By following the principle of pioneer and not follower, it can lead the market Finance: High growth with high returns should be its objective Social Betterment: Focus on stockholder value, customer relations and work for societal betterment Customers: Wal-Mart is one of the top five customers of Kellogg, accounting for one-fourth of its revenue. Kellogg has to strive to get new customers and also look into providing new products to its aging customers (Tybout and Calkins, Kelloggs on Branding: The Marketing Faculty of The Kellogg School of Management). Changes Needed Kellogg has acquired a name for monopolizing the market and overpricing. By restructuring its price strategy through reduced costs, it can capture a wider market. Strategic recommendations for Kellogg To increase advertisement and attract Generation Z who have more customer loyalty To expand its snack catalogue to all age groups, especially targeting men who are becoming more health conscious Conclusion The company analysis on Kellogg has been undertaken through this research study through financial analysis, internal and external analysis through individual analysis by comparison with its competitors and with previous year performance. To an investor, the stock cannot be recommended for investment currently, though it can be kept in the watch list. There are companies in the same sector that can be invested in. Though it is a great company, it is not a good stock to invest in. To investors, strategies that have to be continued and new strategies to be implemented are given. Works Cited Amigiobulls. "Amigobulls stocks." 24 March 2016. Amigobulls. 27 March 2016 https://amigobulls.com/stocks/K/balance-sheet/annual. Baran, Roger and Robert Galka. CRM: The Foundation of Contemporary Marketing Strategy. London: Routledge, 2013. Baxter, Taylor F. Newbies Guide to Pestle Analysis. New York: CreateSpace Independent Publishers, 2015. Beccalli, Elena and Federica Poli. Bank Risk, Governance and Regulation. 2015: Palgrave Macmillan, New York. DiPierro, Amy. "General Mills, Kellogg's Battle to Reclaim Breakfast Tables." The Street 6 23 2015: 1-5. Dranove, David and Sonia Marciano. Kellogg on Strategy:Concepts, Tools, and Frameworks for Practitioners. Vol. 2. Daryaganj: Wiley India (P) Ltd., 2007. Ferrell, O C and Michael D Hartline. Marketing Strategy. South-Western: Cengage Learning, 2011. Fujii, Tomohisa. IT Global Competency Skill and Knowledge for IT Engineer. Sydney: Cengage Learning, 2013. Gibson, Charles H. Financial Reporting and Analysis Using Financial Accounting Information. South-Western: Cengage Learning, 2009. Gupta, Vipin, Kamala Gollakota and Srinivasan. Business Policy and Strategic Management: Concepts and Applications. New Delhi: PHI Learning, 2009. Helpisch, Yves. Python for Finance: Analyze Big Financial Data. New York: O'Reilly Media Inc, 2014. Henry, Anthony. Understanding Strategic Management. New York: Oxford University Press, 2011. Hitt, Michael, Duane Ireland and Robert Hoskisson. Strategic Management: Competitveness and Globalization. South-Western: Thomson Learning, 2007. Iacobucci, Dawn, ed. Kellogg on Marketing: The Kellogg Marketing Faculty. New York: John Wiley Sons, 2001. Ireland, Duane, Robert Hoskisson and Michael Hitt. Understanding Business Strategy Concept Plus. Vol. II. 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The American Colonies Essays - Thirteen Colonies,

The American Colonies The New England and Southern Colonies were both settled largely by the English. By 1700, the regions had evolved into two distinct societies. The southern colonies have characteristics that are the antithesis of the New England colonies attributes. New England was colonized for Freedom of Worship and freedom of political thought. The Southern colonies were developed for freedom of economic opportunity. The New England colonies had aspirations for a distinct society, where they could show their homeland, how a country should be run. The southern colonies had goals for mercantilism, and increasing the prosperity of England. The New England colonies were based on theocracy, where the state forced the people to live and worship in an orthodox way. The southern colonies(Virginia) had a government based on a royal government, where the state was governed by a governor and council named by the king, and an elected assembly chosen by the people. Finally, the New England colonies wanted to establish the colony for religious motives, while the southern colonies were established for economic motives. England and the rebels of England (Pilgrims), made up the New England and southern colonies. "God Almighty in his most holy and wise providence hath so disposed of the condition of mankind, in all times some must be rich, some poor, some high and eminent in power and dignity, other mean and in subjection. Yet we must be knit together in this work as one man."(John Winthrop, A Model of Christian Charity) This statement by John Winthrop, demonstrates importance of religion in the lives of the New England settlers. "We must delight in each other, make others' conditions our own, rejoice together, mourn together, labor and suffer together, always having before our eyes our commission and community in the work, our community as members of the same body." (John Winthrop, A Model of Christian Charity). The use of the word "together" and "community" indicates that the New England settlers were of a communal nature, they were less individualistic than the southern colonies. The New England colonies were based on religious freedom, thus their society was reflected the religion. "These underwritten names are to be transported to Virginia, embarked in the Merchant's Hope, Hugh Weston, Master, per examination by the minister of Gravesend touching upon their conformity to the Church discipline of England, and have taken oaths of allegiance and supremacy:" (Ship's List of Emigrants Bound for Virginia). The use of the word "Master", shows, that the southern colonies were more of a individualistic state rather than a communal state(New England). This individualism was the effect of the motivation of the southern colonies for economic opportunity. "We whose names are underwritten, being by God's providnce engaged together to make a plantation...." (Articles of Agreement). The New England settlers, again were of a communal nature, in how they are binding together for the good of the community. "We intend by God's grace, as soon as we can with all convenient speed, to procure some Godly and faithful minster with whom we purpose to join in church covenant to walk in the ways of Christ."(Articles of Agreement). The statement above, shows how the minister, was the head of the theocracy, of the small communities. Furthermore, the "Articles of Agreement", demonstates the importance of sharing within the community. This article, was another product of the motivation of the New England settlers for religious freedom. "This court... in the interim recommends [that] all tradesmen and laborers consider the religious end of their callings...". The puritans believed everyone had a specific duty in life, something that one was proficient at. Almost all the mores and society itself radiated from religion, as a result, many people who couldn't endure the rigidity of such a society were exiled and the dissenters created new societies. "The worst[among us were the gold seekers who]with their golden promises made all men their slaves in hope of recompenses. There was no talk... but dig gold, wash gold, refine gold, load gold.." (Captain John Smith, History of Virginia). The southern colonists were a people who settled in the southern colonies for econmic motives. The people were more materialistic, and individualistic, thus greed prevailed. Conversely, the New England settlers were of a spiritual nature, and were dispassionate in materialistic matters. The drive of the southern colonists were toward economic prosperity. "For by our nearest computation we leave at our backs as many servants(besides Negroes) as there are friedman to defend the shores and all our frontiers [against] the Indians....[This] gives men fearful apprehensions of the danger they leave their estates and families in, while they are

7 Facts about Famous Speakers Who Gave a Graduation Speech

7 Facts about Famous Speakers Who Gave a Graduation Speech If you have been chosen to give a graduation speech, congratulations are at order. Your academic excellence and confidence have definitely attracted the attention of your instructor. However, you now need to create a speech that proves that you were truly the best choice. While you are welcome to take a shortcut and simply pick one of our 20 topics for a graduation speech, you can be inspired by the following seven facts from the graduation speeches of prominent celebrities and well-known personalities. Steve Jobs gave a commencement address at Stanford University graduation ceremony in 2005. The innovator had dropped out of college because it was too expensive. However, he stuck around the college for 18 months and snuck into classes he thought were interesting, including calligraphy class. During his speech, he told the students to follow their hearts and trust them to lead them through. He went on to mention that the worst thing they may face could very well turn out the best thing that could happen, giving them the example of his public dismissal from Apple, which led to NeXT and Pixar as well as meeting his wife. Finally, he urged the students to listen to their inner voice and to stay hungry for knowledge and foolish enough to seek it at all times and places. Naval Adm. William H. McRaven, BJ 77 gave the commencement address at the graduation ceremony of the University of Texas Austin in 2014. During his 20-minute speech, he told students to begin by doing the little things right before moving on to the larger ones. He also advised them to seek the help of others, be it friends, colleagues, or even strangers. To choose the right people though, they would need to assess individuals by their will to succeed rather than their color, education, social status, or ethnic backgrounds. McRaven also went on to explain that people who wanted to change the world should be capable of meeting life’s ups and downs with their heads held high; to slide down obstacles face on, and continue to shine during their darkest moments. David Foster Wallace, the author of â€Å"Infinite Jest†, one of Time Magazine’s100 best English-language novels published since 1923, gave the commencement address at the graduation ceremony of Kenyon College in 2005. His speech became so famous that in 2009 he published its concept in a book called â€Å"This is Water†. In the 2005 speech, the author told students to appreciate keeping things in mind. He went on to explain that they needed to learn and remember important life lessons from the very first time and never forget them regardless of how much trouble they face. Another important concept he focused on was the importance of using higher education to effectively assess others and act appropriately in everyday life. Ellen DeGeneres was the keynote speaker at the 2009 graduation ceremony of Tulane University. The comedian-turned-show-host shared the experiences that made her the confident, free-spirited person she is. She especially focused on the tumble her career took when she decided to tell the truth about her sexuality in order to be true to herself. However, she told the students that she managed to remain true to herself. Despite the hardships she had faced, she managed to succeed and achieve more fame than she imagined. Oprah Winfrey gave a speech at the 2007 Howard University graduation ceremony. She addressed the students, telling them not to be scared since nobody knows for sure where they will go in life. Instead, they may actually be able to succeed simply because they received ample nurturing at the institution. She then goes on to say that everyone has a calling, which is why they are part of this world. Oprah urged them to find out what they are supposed to do and begin doing it. She provided them with examples from her own life, including when she first decided to be on TV despite the entertainment industry’s racist views. Will Ferrell gave an extremely humorous speech at the graduation ceremony of Harvard University in 2003. While some may think the speech was entirely comedic and had no substance to it, it was actually the opposite. The comedian told the students about the real world through his eyes and experiences without sugarcoating it at the least. He explained that their life has been sheltered so far and that the worst is yet to come. One interesting bit of advice Ferrell shared is to question leaders the right number of questions at the right time. J.K. Rowling gave a powerful speech titled ‘The Fringe Benefits of Failure, and the Importance of Imagination at the 2008 graduation ceremony of Harvard University. The author of the ‘Harry Potter’ series went on about her fair share of disappointments, which began when she was not accepted in Oxford University in 1981. She even told students that the fact that they were graduating from Harvard probably meant that they have not been acquainted with failure. However, Rowling told them that they should not let the world decide what constitutes failure, but rather decide its criteria for themselves. Moreover, they should be ready to face inevitable failure head on. After all, to her, it meant stripping individuals from the unnecessary and gaining the determination to learn more about herself. With a new approach and knowledge, she would emerge wiser and stronger. You can use these seven facts to be inspired while writing your own speech. If you do not know how to write a great piece, check out our guide on how to write a speech for graduation for help and tips. Best of luck with your speech! References: Text of Steve Jobs Commencement address (2005). (2005). Retrieved April 19, 2016, from https://news.stanford.edu/2005/06/14/jobs-061505/ Adm. McRaven Urges Graduates to Find Courage to Change the World. (2014). Retrieved April 19, 2016, from http://news.utexas.edu/2014/05/16/mcraven-urges-graduates-to-find-courage-to-change-the-world This is Water Alumni Bulletin Kenyon College. (n.d.). Retrieved April 19, 2016, from http://bulletin.kenyon.edu/x4280.html IU Bloomington Newsroom. (n.d.). Retrieved April 19, 2016, from http://news.indiana.edu/releases/iu/2014/10/michael-uslan-iu-media-school.shtml Commencement. (n.d.). Retrieved April 19, 2016, from https://tulane.edu/grads/ellen-degeneres.cfm Class Day speech June 4, 2003: Will Ferrell. (n.d.). Retrieved April 19, 2016, from http://news.harvard.edu/gazette/story/2003/06/class-day-speech-june-4-2003-will-ferrell/ Text of J.K. Rowling’s speech. (n.d.). Retrieved April 19, 2016, from http://news.harvard.edu/gazette/story/2008/06/text-of-j-k-rowling-speech/